Pricing for the Surface Pro – Such An Avoidable Mistake
The Surface Pro, as you may have read, is priced at $899 for the 64GB version, with a 128GB version available. An additional touch cover keyboard costs an extra $130.
To my mind, this is a mistake, actually, a huge mistake – with potentially serious consequences for Microsoft.
The mistake is not only because cheaper options exist comprising currently stronger brand names, but because Microsoft is completely missing market sentiment at this point.
The PC market fell last year for several reasons, including the much-discussed migration to tablets and smartphones, but also because of tighter economic times with buyers… [continued]