New substitute for the name “Metro”.. *sigh*
windows 8 marketing material
Superwoman Mary Jo Foley has gotten a little more clarity about what Microsoft plan to use to replace the word “Metro” in their marketing material going forward.
You probably have heard of the marketing brouhaha about the use of the name Metro (owned by another company) and the desire by Microsoft not to litigate the issue.
Here’s what MJF had to say about the issue:
Here’s the official guidance, my sources say: Anything currently/formerly known as a “Metro-Style application” (with or without a hyphen) will now be known officially as a “Windows 8 application.” References to the “Metro user interface” will now be replaced by “Windows 8 user interface.” And instead of saying “Metro design,” the Softies and those adhering to their official guidelines will be using the words “Windows 8 design.”
It looks as though some OEMs might have got the memo, too. Check out Lenovo’s new promo page for its just-unveiled Windows 8 Thinkpad Tablet 2 (thanks to @Windows4Live for the pointer to this one). I’ve added an arrow to show where “Windows 8 Apps” are mentioned:
You can see the diagram above.
There you have it folks, Metro Style is now just Windows 8.
On one hand there’s a certain simplicity to the naming. It makes it clear as mud. On the other hand does that mean the Windows 8 desktop apps are not Windows 8 applications.
What if I build a Windows 8 desktop app that will only run in Windows 8 desktop (because of hooks into the OS) and not on Windows 7? That app is not a Windows 7 app, it’s a Windows … 8… application??
Whatever.
What do you guys and girls think?
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