Microsoft seems to be putting a premium on improving the start times in Windows 8.
A March 2010 Windows Planning Survey polled 545 customers about 21 user activities, and found that starting the computer tops the list when it comes to 'highest importance/lowest satisfaction in terms of speed and performance'.
Mean boot times have decreased from 40 seconds to 27 seconds from Windows Vista to Windows 7, according to the slides, but Microsoft wants greater improvement.
"Boot performance is getting better but it is not 'instant on'", as one slide says.
Technologies in development could cut boot time in half, Microsoft's planning slides suggest. Windows 8 may also include a "new off state combining the best of hibernate with a boot/shutdown look and feel".
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